Willo pricing: what Willo costs in USD, its two plans, and what each one caps

Willo costs $3,799 a year on the Enterprise plan at a one-year term, or $59 per live role a month on Lite. Those are the only two prices Willo publishes. The Enterprise figure falls to $3,419 a year if you commit to two years, a 10 percent saving, and to $3,229 a year on three years, a 15 percent saving. All three are billed annually and payable monthly or quarterly, and Willo asks you to book a demo for a tailored quote on top of the published floor.

The word doing the most work in that first sentence is "from". Willo describes Enterprise as starting at $3,799 rather than costing $3,799, so the published number is the bottom of the range for a small deployment, not the price of yours. Treat it the way you would treat a starting-at figure from any enterprise vendor: useful for knowing whether you are in the right market, not useful for a budget line.

For a US buyer the practical translation is roughly $317 a month on the one-year Enterprise term, or $269 a month if you sign for three years. Lite works differently and is not comparable on a monthly basis, because you are buying role slots rather than platform access.

There are two, and Willo splits them by how often you hire rather than by feature set. Enterprise is positioned for teams that are always hiring and carries no stated caps on roles, users or candidates. Lite is positioned for occasional hiring and is explicitly metered: up to 5 live roles at a time, up to 5 users, and 150 assessed candidates per live role.

Willo Intelligence, the AI layer, is listed as available on both plans rather than gated to the expensive one. That is worth noting because several comparison articles state the opposite, claiming AI scoring is locked behind a higher tier. On the page we read on August 29, 2026, it is not.

What genuinely separates the two plans is commitment shape, not capability. Enterprise is an annual contract with a quote attached. Lite is a pay-for-what-is-live model where a month with two open roles costs $118 and a month with none costs nothing. If your hiring is spiky, that difference matters more than any feature comparison.

Because Willo is a UK company and its pricing page opens in GBP by default. There is a currency selector on the page offering GBP, USD, EUR and AUD, and switching it to USD changes £2,999 to $3,799 and £49 to $59. These are the same plans at the same tier, not different products and not a stale price.

This trips up more US buyers than it should, and it once tripped up us. An earlier version of this site treated the $3,799 figure as outdated because only £2,999 was visible on the page, replaced it in a dozen places, and added an explanation that was simply wrong. Nothing had changed. We had just failed to click the currency pill.

If you are comparing Willo against US vendors, set the selector to USD before you write anything down, and be careful with any article quoting a pound figure next to dollar figures from other vendors. Converting £2,999 at the spot rate does not give you $3,799, because Willo sets its regional prices independently rather than converting them.

Willo Lite is $59 per live role a month, and the limits are the whole point of the plan. You get up to 5 live roles at any one time, up to 5 user seats, and 150 assessed candidates per live role. Willo describes it as paying only for the live roles you use each month, so a quiet month costs you nothing.

The 150-candidate allowance per role is the cap most likely to bite. For a typical professional role drawing 60 to 100 applicants it is generous. For a high-volume hourly req that pulls 400 applicants in a week, one role burns through the allowance before your shortlist exists, and the per-role model stops being cheap. The five-seat limit is the second pinch point, and it arrives the moment hiring managers want their own logins rather than forwarded links.

Run the arithmetic against Enterprise before assuming Lite is the value option. Five live roles every month at $59 is $3,540 a year, which is within a few hundred dollars of the $3,799 Enterprise floor and comes with hard caps that Enterprise does not have. Lite wins clearly when you hire in bursts and sits idle between them. It stops winning at roughly four to five permanently live roles.

Because those plans are not on Willo's pricing page as of August 29, 2026. Several widely read comparison articles and software directories currently describe a Willo lineup with Growth at about $209 a month and Scale at about $307 a month billed yearly, plus a free forever tier. We searched the full page source for those figures and for the monthly variants quoted alongside them. None of them appear. The page renders two plan cards, Enterprise and Lite, and nothing else.

This is not a one-off reading. We first recorded the Growth and Scale tiers disappearing from Willo's pricing page on August 21, 2026, and confirmed they were still absent on August 29. Willo consolidated its self-serve tiers into the current two-plan structure at some point in early August 2026, and the directories have not refreshed their entries since. That happens constantly in this category. It is the same class of staleness as the roundups still listing Pillar as an independent company when Employ Inc. acquired it in March 2025, or the ones listing Modern Hire as a HireVue competitor when HireVue bought it in 2023.

We are not telling you those articles were invented, and we are not ruling out that Willo runs plans it does not show publicly. We are telling you exactly what Willo's own page displayed on the date we read it, which is the only pricing claim anyone should be making. If a Growth or Scale plan is what you want, ask Willo directly rather than assuming a directory listing is current.

Willo's pricing page showed no free tier when we read it on August 29, 2026. The two plan cards are Enterprise and Lite, and Lite is a paid per-role plan rather than a free one. Some third-party listings still describe a free forever Willo plan, which falls into the same staleness category as the Growth and Scale figures above.

Free tiers do exist elsewhere in the category if evaluating without a contract matters to you. Metaview covers 25 calls a month free on AI Notes and Fabric includes 200 free credits, both metered rather than time-limited, which is more useful than a two-week trial you forget to start. Neither of those is a video interviewing tool, so they solve a different problem.

The closest thing to a low-commitment entry into video interviewing with published pricing is Hireflix at $75 a month for companies under 50 staff, or Willo Lite itself at $59 for a single live role. Both are real money, and both are small enough to expense without a procurement cycle.

It depends entirely on whether your bottleneck is collecting candidate answers or reviewing them. Willo is a recording platform: candidates answer your questions on camera in their own time, and Willo delivers the recordings with analysis applied afterwards. If your problem is scheduling friction, phone tag and no-shows on first-round calls, Willo removes that for a predictable annual fee and does it well.

If your problem is that nobody on your team has the hours to sit through the recordings, a recording tool moves the work rather than removing it. At five minutes a video and 200 applicants on a req, someone is still spending more than sixteen hours watching before a shortlist exists. That cost does not appear on any pricing page, and for most teams it is larger than the license fee.

That is the honest dividing line in this category, and it is why we compare on who conducts the interview rather than on price alone. Willo is a good version of a recording tool. It is not trying to be an interviewer, and its pricing reflects a platform-access model rather than a per-interview one.

Six others in the table above publish real numbers. Hireflix is the cheapest genuine comparison at $75 a month billed yearly under 50 staff and $150 for 50 to 250, with unlimited seats, positions and responses on every tier, which makes it materially cheaper than Willo for most small US employers buying the same recording capability. Spark Hire starts at $249 a month billed annually with unlimited jobs and users, or $299 monthly capped at 5 jobs and 5 users.

If your shortlist has drifted toward tools that sit in on interviews rather than replace them, Metaview publishes $60 per user a month for AI Notes and Fabric publishes $199 to $499 a month on a credit model. Those are interview intelligence products and they solve a different problem from Willo, which is worth establishing before you compare their prices to anything.

HireVue, Sapia.ai, VidCruiter and Paradox publish nothing at all, so a shortlist containing several of them means several discovery calls before you know whether any fit your budget. Our HireVue pricing page covers what HireVue does and does not disclose. For the feature-level comparison against us rather than the cost view, the Willo alternative page is the direct head-to-head, and one-way video interview software covers the wider async category. If your shortlist has mixed in notetakers by mistake, Metaview competitors separates the two.

Published pricing removes the biggest unknown but not all of them. These are the questions that change the real cost of a video interviewing contract most, and they apply to any vendor in the table, not just Willo.